Up in My Business

Did you know that anytime economic crisis hits, there are some companies who see no economic impact simply because of their customer? One of my favorite examples is the fashion icon Prada. Prada's customers is wealthy and values the finer things in life. They typically have a sound financial setup to afford luxuries. This may have been inherited, gifted or built. When markets waiver due to national or global economic hardship, (aside from catastrophe) Prada doesn't typically see much fluctuation in revenue. Why? Prada's customer has build a strong loyalty and is fixated on their products. Their customer has made their product a priority in their expenses and will actually make lifestyle adjustments to continue to afford those products. This can include things like deciding to walk more places versus taking a taxi or skipping the morning coffees to save for what they value more.  If you know me personally, you know that I am not a collector of material things. I am not a sh...

When I receive the opportunity to speak at seminars, I often get asked the question from people at all stages of life, " I don't have the money to start a business. What can I do to start my business? " Did you know that women wearing pants use to be considered taboo? What a world we live in. Another concept that has been considered completely taboo is talking about money and the finance geek in me LOVES answering this question.  The harsh truth is that we live where money makes the world go 'round. Truly not knowing how to manage money can be very detrimental to your chances of moving ahead in life. It starts with you. It starts today. You need to learn how to manage money.  The best advice I have ever heard in my life was from my accounting professor that once told me: " Successful Old people come from Smart Young People. " And what he meant is that success and its fruits are not handed to you, it takes foresight, thoughtful calculations and above all, d...