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The business world...


I was listening to a podcast on one of my favorite entrepreneurs. She was talking about her start into business. At a networking meeting she was approached by two men who congratulated her on her success and said, "Welcome to the business world. Are you ready to go to war?" 

Decades, centuries. This is how business has been run. More profit, more gross margin, more quantity. 

Although it's very convenient, companies like Amazon have completely created a culture of people expecting to pay nothing for almost anything. It's no secret that it has been a threat to brick and mortar retailers, but I think the biggest concern is the devaluation of artistry and manual labor it has created in our society. The harsh truth is that the more you support cheaply priced items, the more you support low wages. Businesses can't compete in a marketplace driven by the cheapest price without paying low, unfair wages. 

Everyone talks about these political issues, but chooses to look the other way and supports injustices with their dollars to get the cheapest price anyways. Those $12 glasses that they are only going to wear for two months had to be made by someone.. After all business and manufacturing expenses have been taken out... How much do you think that person is getting paid?


You though...


You, the one writing your business plan and building your company right now, you have the advantage. These practices won't continue to earn consumer votes with their dollars. Generations who don't know a life without technology are starting to come into their stage of life where they will start earning more money than before and having a lot of leverage in the market. These same generations have had access to information since they can remember and are demanding more from businesses. 


More profit, more gross margin, more quantity. 

How about...

More transparency, more fair wages, more compassion. 


The beauty is that you can build that eco-friendly, ethical and clean business from the ground up. There are no recalls from the FDA or EPA fines. You get to start clean--fresh. 


Let's choose to hold ourselves to a higher standard and conduct ethical business. 



Thanks for sharing this space in time,

Erica





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